Insights

Major Publishing Cover Fail #673

Remember the podcast where Joseph D’Agnese and I discussed that hilarious video from Random House where they talked about all the great services they provide to their authors? One of those services, of course, is superb cover art. And while Random House does do some great covers, you would think for their major authors they would keep up a level of quality when it comes to those covers and make sure every one is a winner. Take Lee Child, for instance. They've branded him two different ways since he signed with them years ago (he'd originally been published by Penguin imprints in the US). Here are two of the first kind:

Here are two of the more recent kind:

I don't know about you, but I much prefer the more recent kind, though those still come across as rather bland. But that's usually what happens to the major blockbuster books -- the covers come off as bland, as the publisher tries to make the author's name and title as large as possible. But that's beside the point right now, and a blog post for another time. For now, I want to point out some of the recent paperback covers Random House has produced for the books of the previous branding (you know, the bull's-eye ones).

Personally, I think the rebranding with the paperbacks is great. They still manage to make the author name and titles as big as possible, but still manage to pull off some great images. Was it the same art director working on all three different brandings? Who knows. The point is, Random House is capable of doing some pretty great covers. I even like the one they did for Child's short story ebook that came out last year, Second Son, which maintains the recent branding:

Now, you'd think that they would stay with that design, right? They'd been doing it for the past several books, and even the upcoming release A Wanted Man has the same design.

Well, I'm sorry to inform you that doesn't seem to be the case. I saw the new cover for Child's next short story ebook tonight, and I was flabbergasted. Seriously. I gasted all over my flabber. Take a look.

I guess it maintains the same branding, but just in a very ugly way. But maybe Random House knows something we don't know. After all, they do care and take a lot of time to work with their authors to get the books right and ... oh, whatever. I can't even jokingly believe that bullshit either.

The thing is, I like Lee Child a lot. I like the Jack Reacher books a lot. But a cover like the one Random House did for Deep Down? Reacher deserves a hell of a lot more. What's more, so does the author.

In Which Steve Umstead And I Talk About Important Things

Today on the podcast science fiction author Steve Umstead joins me to talk about a lof stuff, including how he first met Z. Constance Frost, walking away from Smashwords, his latest free ebook release Gabriel: Zero Point, how Amazon profits from ebooks on "terror, hate and violence," as well as some interesting stuff Edward W. Robertson has dug up, not to mention why some authors think short story ebooks should cost as much as a cup of Starbucks coffee. Finally, Steve has been kind enough to give away a digital copy of his omnibus Gabriel's Journey. Wanna chance to win? Of course you do! Listen to find out how, and enjoy.

In Which Steve Umstead And I Talk About Important Things

On Cover Lettering

Coincidentally right on the heels of today's post, my friend Wyatt Perko texted me a few pictures. Apparently, he never throws out anything, and he was going through some old files and came across a cover letter I wrote back when I was seventeen (had just recently turned seventeen, I must point out, though that's not much excuse) and which is quite humorous in an embarrassing way. But the reason I want to point it out is that oftentimes a lot of newer and younger writers just try too hard. I mean, an editor doesn't care that you're currently engaged in extra curricular activities at school. They just want to know the basics -- your story's name, the word count (an approximate word count), maybe a short bio, and contact information. These editors (or agents) are not your friends. They are just editors (or agents), and quite honestly, even those titles don't mean much. As I've said before, it doesn't take much for someone to become an "editor" or "agent." Regardless, a professional cover letter should be clear and concise and, oftentimes, short. Nothing more. As you can see, a bunch of newbie mistakes are included in this letter. How many can you count?

On Agenting

A few weeks ago a writer friend of mine emailed me the front cover, spine, and back cover of a book that was apparently his novel. He didn't say much in the email, just that he would call me later to explain. I took a look at the cover, saw it wasn't done by any publisher, and figured okay, good, he'd finally decided to self-publish. Then he finally called me a week or two later and I learned that no, he wasn't really self-publishing per se, but wanted to print up a few copies of his novel to have. Why? Well, because an agent had requested to see the book, as well as an editor at a major publishing house, and my friend thought it might be nice to send them the book in print form. You know, so they could see the potential final product. So what, my friend asked, were my thoughts on that?

My answer was pretty basic and simple: Hell no.

I then asked how long ago the agent requested to see the book.

About a month.

The editor?

About the same.

I said, Agents and editors basically have the memory of slugs. If they request to see something, you make sure to send it to them ASAP, while it's still fresh in their minds. A week, two weeks, even a month -- the more time that passes, the more likely it is they'll lose interest. (Plus, most agents will read the books on their ereaders, so sending the MS as anything other than a Word doc -- such as a, say, printed booked -- will be an inconvenience and might result in an automatic no thanks.)

Sure, that might sound like hyperbole, but it's true. Agents get bombarded daily with queries. If one catches their attention, it's a miracle. If the pitch is enough to have them request the entire manuscript or first 50 pages, that's even better. But you don't want to dick around once they've made a request. You want to send it as soon as possible. Why? Well, because most likely you'll be waiting a very long time to hear back from them.

In my short career I've had two agents. I'm currently with my second agent, and quite happy despite the fact I'm almost exclusively self-publishing. My agent understands the current market, and realizes that right now I'm better off going it on my own. In fact, he has a few other clients who have been self-publishing or are beginning to. One client in particular recently had the rights to several of his novels reverted back to him and has self-published those novels, as well as a brand new novel. That novel is currently in the Kindle top 100, so yeah, he's doing just fine.

Of course, not all agents are so understanding. Some will probably drop clients if those clients decide to start doing it themselves. I'm fortunate that my agent understands the market, like I said, but is willing to step in to help me with subsidiary rights, like audio or foreign if there's ever any interest in those. Last year he sent The Serial Killer's Wife to a film agent at CAA. The film agent read the book, liked it, and wanted to show it to some directors. Nothing ever came of it, of course, but still, I was happy that my agent would do a little extra work on a book he's currently not making any money on.

So my point? Well, it seems most of the questions I get nowadays from writers are about self-publishing, but I do understand there are authors who are still pursuing traditional publishers, and because of this, agents. All across the Internet you'll find writers coming up with neat and inventive ways to get agents' attention. I'll admit in the past I've even tried some of them. But the truth is, when I signed with both agents, it was with a straight-forward query letter. No tricks, nothing cute. And so now I'm going to give a quick rundown on how I signed with both of my agents, so if a writer ever asks how to go about getting an agent, I'll point them here.

1. For starters, make sure your book is 100% complete and as good as you think it can be. Most likely it will be improved later by an agent and editor, but right now you've made it as good as you can.

2. Know what genre your book falls into, and its readership. Also have a one or two paragraph pitch of your novel -- this will probably be just as hard as writing the actual novel, if not harder.

3. Do your research. Just don't send 100 query letters blindly. This is what many writers do, and it's stupid and a waste of time on everyone's part. Sure, a few writers will get lucky, but that's not always the case. Almost all agencies have websites, which list their agents. Those agents will have bios which most likely will list their clients, both past and present, as well as where they have worked in the past. Most times, these bios will also mention their genre interests. In fact, while I'm thinking about it, many writers will thank their agents in the acknowledgment sections of their books, so if your book is similar to so-and-so's, see who repped them. Also, many agents now have blogs, or their agency has blogs, or even Twitter accounts, where they talk about what they're currently seeing and what they'd like to see. Utilize that. (Though, as an aside, I would be leery of signing with an agent who blogs all the time, or is on Twitter all the time, as, well, they should have better things to do with their time.)

4. Start a list of potential agents. This list should be from the previous part, where you did your research. These agents should be ideal for your book, because they specialize in that book's genre. Most agencies now make it possible to email the agents directly. This is great, but be careful. You'll probably be sending out a lot of queries at the same time, so make sure to check and double check each agents' name before you hit the send button. Of course, you need more than just the agent's name. This is different for everyone, but for me, I did a quick introduction, told the agent about my book, and why I thought they might be interested (mentioning their current clients whose work is similar to yours is helpful). Then I gave a few paragraph pitch. In fact, here's the pitch I used and which got me signed with my current agent:

Dear Mr. Miller,

As you represent Dan Vining and Alexandra Sokoloff, I thought you might be interested in my nontraditional zombie novel THE DISHONORED DEAD.

A literary thriller best described as FAHRENHEIT 451 meets WORLD WAR Z, the book is set in a not-so-distant future, where the world has devolved and most of the population has become the animated dead. They function just like us — adults working nine-to-five, children going to school — except they are decaying and have no imagination or emotions. They have been taught by the Government to fear the living, whom they call zombies. They see these zombies as monstrosities that don't deserve to live, carrying parasites that threaten the safety of the dead world, with imagination that perverts their minds. So to keep the world safe, these zombies — the living just like you and me — are hunted down and destroyed.

Meet Conrad, one of the animated dead. A devoted husband, a loving father, he is the best zombie Hunter in the world. But when he hesitates one night in killing a living adult, his job is put in jeopardy. Instead of being outright dismissed, he is transferred to a program so secretive even the Government would deny its existence — and where Conrad soon learns a startling truth about how his own son might be in danger of becoming a zombie.

As living extremists become more emboldened and blow up a Hunter Headquarters, as a power-hungry Hunter becomes more enraged and will stop at nothing to gain absolute power, Conrad begins to question not just his profession, but his own existence. And before he knows it he is on a journey of self-discovery, remembering a past he was forced to forget, and soon finding himself not only a hunted man, but a man who must now save both his son and the entire world.

THE DISHONORED DEAD is an extension of my short story, "In the Land of the Blind," which won the 10th Annual Chiaroscuro Short Story Contest.

The novel is 100,000 words long and ready for submission.

May I send you the finished manuscript?

Sincerely,

Robert Swartwood

Now, in this case, I did not do what I now preach -- I gave no introduction or bio of myself. In fact, the agent responded the same day, saying that the book sounds good and to send the entire thing -- and to include a bio. I actually went home early from work that day to go through the entire book one last time before sending it (again, send it ASAP). A week later he emailed saying he was halfway through and liking it and for me not to do anything until we'd talked. A week after that, he called and offered me representation. What's funny, though, is that a few other agents had requested the first 50 pages weeks prior to me sending this query, and they still hadn't taken a look by the time I emailed telling them I would have to withdraw my submission. My point in mentioning this is that all agents work at different speeds. Some are faster, most are slower. That's just how it goes. When querying agents, be prepared to wait a long time. Then, if they're interested and want to see the first 50 pages or full MS, be prepared to wait even longer. Then, if they offer representation, be prepared to wait a whole lot longer from publishers. Then again, sometimes things happen really fast. I've heard of book deals that literally take days from the agent offering representation to a publisher placing a bid. At the same time, I've heard of book deals that have taken years.

5. Most importantly, if you are offered representation, don't say yes immediately. An agent-writer relationship is a business relationship, and as with all relationships, you don't want to just jump into bed with someone you don't really know. Sure, they might represent so-and-so, but so what? Talk to the agent. Ask questions. See if you're comfortable with this person. My main question was what will happen if, God forbid, my book doesn't sell. My agent's response: We go on to the next book.

Which was the perfect answer.

Now, as another aside, in the past year my priorities have changed. I used to have "dream publishers" I wanted to work with. Now I just want to sell books and grow a readership and make money. Do you need an agent or publisher in today's digital marketplace? No. In fact, if you do proceed with trying to find an agent, that's great. Most likely you'll be waiting a very long time while writers like me will be getting our work out there to readers and making money. But every writer is different, with different goals, so you can't compare yourself with anyone else. Do what you want to do. It's your career. Just be aware of all the different routes, and make sure you're on the one that suits you best. Good luck.

The Bezos Bump

All day today on the US Amazon page was this note from Jeff Bezos, Founder and CEO of Amazon:

As you can expect, Jessica Park's novel got a lot of attention. I don't know what its ranking was last week when this essay of her was first appeared, but right now it's at #18 in the overall Kindle store, meaning it's selling a ton. Does she deserve the extra attention? I have no idea, and quite honestly I don't care. It's nice that Bezos singled her out, though the real reason (I'm speculating) is to spotlight the Kindle Direct Publishing program, to try to get even more authors to self-publish (and by this point, I figure practically all smart authors are anyway).

But as is the case when something draws a lot of attention, there will be backlash.

Namely, a score of 1-star reviews for the book.

Seventeen 1-star reviews to be exact, as of this writing. Also, two 2-star reviews, one 3-star review, three 4-star reviews, and twelve 5-star reviews.

Now here's the really interesting part.

Out of the seventeen 1-star reviews, only one of those is a verified purchase. Meaning, someone actually purchased a copy of the Kindle edition. On the flip side, eleven of the 5-star reviews are verified purchases. So there's that.

Now, just how important are Amazon reviews? I've discussed the impact they can have on sales in regards to affecting the algorithm, but they also do sway a number of readers. I know many readers study the reviews with more attention than they do the book's actual product description and, well, the sample itself. Instead of letting the book speak for itself, they want to know what others say. Which makes sense to an extent, as readers are very vocal. But if you look at several of today's 1-star reviews, you get the following:

Don't buy garbage that Amazon hawks by hijacking their own front page. I'm giving this product a bad review purely for the predatory sales techniques. It's one thing to suggest products based on my previous purchases, it's another thing to suggest a single product based on how much money a publisher is paying you for click through.

Everyone, do you consider yourself a customer or are you a marketing product for Amazon to sell to the highest bidder? The line becomes blurred on days like today.

And you get:

There is a very good reason why publishers wouldnt touch this, It is terrible. The other reviewers must either be friends or relatives.

And you get:

I wanted to get it and read it, but the Copyright section up front turned me off really quickly. I don't care who you are, if you come out swinging like that, you're not worth the effort.

It's this last review in particular that seems to be echoed by many of these 1-star reviews. What it's referencing is the license notes just inside the book:

Now, I can understand why this might turn some people off. I can also understand why Ms. Park includes it (actually, I could be wrong, but I think she uploaded a revised paragraph, because I remember reading it earlier in the day and seeing something more ... crude). Many writers are very concerned that their work will be pirated or shared, and that they'll end up with nothing. Me, I don't worry too much about being pirated. Hell, I know a lot of my books are on torrent sites, and you know what? I don't lose any sleep over it. As far as I can tell, it doesn't impact my sales much at all. In fact, my sales have been pretty steady and strong for the past several months. I figure most readers are honest, and will purchase the book at Amazon or Barnes & Noble or wherever. Those who download books illegally most likely aren't even going to read my book (pirates just like to pirate things for the sake of pirating them), and even if a few do read my books, it's not like they were going to purchase them to begin with.

So again, I can't complain.

But again, I do understand the worries of writers such as Ms. Park (though I do think adding license notes to an ebook is a joke to begin with, as most readers just skip them anyway, and those who are going to share the book or pirate it are going to do it regardless of whatever threat the writer might give).

Now, could she have worded her threat a different way? Sure. Would it really matter in the end for those 1-star reviews? Probably not. I figure people just like to bitch for the sake of bitching. If it wasn't the license notes, they would have come up with something else (though, yeah, I do see how it can be pretty off-putting, especially as a potential reader knowing nothing about the writer).

Of course, this also goes back to the whole reading-outside-of-your-comfort-zone mentality. For me, this book is nothing I would be interested in, so I glanced at it and moved on. Others probably bought it -- or at least downloaded the sample -- to see what all the fuss was about. And because it wasn't a book they typically read, they immediately hated it and gave it a poor rating. On the other hand, a good portion of readers will read it and love it and seek out more of Ms. Park's work.

And that, really, is all that matters in the end.

There are those who will hate it just to hate it, or hate it because it's not their type of book, and that's okay. That's to be expected, really.

I mean, I would expect the same if I ever got the Bezos Bump.

Wouldn't we all?