What About The "Book" Book?

Maybe we have to drop “books” from the way we think. I think that’s keeping us from not thinking as big and broadly as we need to. I have authors come in and I suggest we start with e-books and then have a print companion later on and they say, “what about the ‘book’ book?”

What I see Hyperion as is a producer of great reading experiences in the form that someone enjoys.

Don’t trap yourself in the “'book’ book.” It’s wonderful and it’s been wonderful for many years, but the years of printing too many books and taking them back…it’s not really a great business model and we have an opportunity to create a better business model.

-- Hyperion CEO Ellen Archer